Heidi Blunden

Performance coach and passionate cyclist, based in Bristol (UK).

Following a life changing event 10 years ago, I decided to pursue a more person-focused career. At the time, I didn’t know what that looked like, but while I considered my options I spent time cycling and travelling for my own wellbeing. When an opportunity to work as a cycle guide in Spain presented itself, the start of my career into coaching began.

On returning to the UK I worked in various roles within the charity sector where I gained experience with young people, wellbeing and community sport. At the same time I volunteered as a ride leader with British Cycling, got involved with my local cycling club and gained coaching qualifications.

I became a full-time coach with British Cycling, working across the south of England as a regional coach. During this time I set up numerous coaching programmes for women including ‘Coaching to Racing’ sessions, led the regional Para Hub and supported Regional Schools of Racing with the Talent Development team.

UK Coaching supported my journey to performance coaching through their ‘Women in to High Performance’ programme. I have since gained my Level 3 British Cycling qualification and established my own company, Parallel Cycle Coaching. I am the Head Coach of the Invictus Cycling Team and I work with various private clients to improve their cycling performance on a one-to-one basis.


As a coach I strive to adapt and improve alongside the people I work with. I use these core values to guide my coaching practice.

Ensuring everyone is welcomed, encouraged and included.

Being open to learning by listening and sharing reflections together.

Actively listening and using suitable ways to exchange information.

Recognising and valuing each other’s experiences, background and journey.


As a full-time performance coach based in Bristol, I work with a range of cyclists. My strengths lie in providing support and guidance to enable riders to develop and reach their potential.


Growing up in rural Somerset and originally a mountain biker, I found road cycling in my 20s and have competed in road races, crits and time trials along with sportive and Audax events.

I have supported and led numerous groups and individuals to ride challenging multi-day routes in Europe and the UK. Now favouring hill climbs and cyclo-cross, I compete in national and local events.


I mentor and support coaches across the region and nationally. I am active in supporting others to make their first steps in to coaching. Whilst my sport is cycling I also work with coaches from other sports.


Passionate about community development and broadening cycling participation I advocate for women’s and inclusive cycling. I support and prioritise projects which address barriers to inclusion and diversity within sport.

Always striving to improve and adapt, delivering high quality coaching for everyone.