Heidi Blunden

Performance coach, personal trainer and passionate cyclist, based in Bristol (UK).

Following a life changing event 10 years ago, I decided to pursue a more person-focused career. At the time, I didn’t know what that looked like, but while I considered my options I spent time cycling and travelling for my own wellbeing. Cycling had always been part of my life, but when I got the opportunity to work as a cycle guide in Spain my career into coaching began.

On returning to the UK I worked in various roles within the charity sector where I gained experience with young people, wellbeing and community sport. At the same time I volunteered as a ride leader, got involved with my local cycling club and gained coaching qualifications.

I became a full-time coach with British Cycling, working across the south of England as a regional coach. During this time I set up numerous coaching programmes for women including ‘Coaching to Racing’ sessions, led the regional Para Hub and supported Regional Schools of Racing with the Talent Development team.

UK Coaching supported my journey to performance coaching through the Women into High Performance Programme. I founded Parallel Cycle Coaching and became Head Coach of the Invictus Cycling Team, leading the team to The Invictus Games in The Hague.


I strive to adapt and improve alongside the people I work with. I use these core values to guide my coaching practice.

Ensuring everyone is welcomed, encouraged, offered the same opportunity and included.

Being open to learning by listening and sharing reflections together.

Actively listening and using suitable ways to share information and capture progress.

Recognising and valuing each other’s experiences, background and journey.

Always striving to develop and adapt, delivering high quality coaching for everyone.

Images courtesy of Sarah Conner & Theo Cohen